“what is special about YOUR website? What do you do better than Poker Listings? What sets you apart? 99% of the time the answer is a simple, nothing!”

Whilst I’m sure it’s good I know quite a few people in this industry now and to be honest a lot of them have sites that are making decent money which really aren’t do anything that is that unique. Personally I feel like there are a couple of levels of uniqueness.

The first site being your standard Pokerstars, Full Tilt plus whatever review and then about a 10 page strategy section on Texas Holdem with articles which appear everywhere. Stuff like ‘Stealing The Blinds’ or ‘Early Stages SNG Play’. This site has some poker news as well and is about 30 - 50 pages. It’s probably going to be a fail.

The second level of uniqueness is a site a that has the standard reviews, has some poker news which is pretty uninteresting but has a well written strategy section and good in content calls to action. This site focuses on one specfic area of the game, which doesn’t make it that unique, but it makes it a resource. This site is like sitandgoblahblah.com or MTTwhatever.org. Probably 100 pages + and has a pretty good chance of success.

Third site is one that is purely aimed at money making terms. Its pokerbonuscodexxx.com or onlinepokerrakeback.com or internetbonuscode.org you know the type. This site is not unique and it’s going to be very difficult for anyone to make it unique. These sites work becasue established affiliates are using their resource sites to link to them. I’m not saying they might not have really good information on them but it’s the kinda of thing you can find all over the place.

I guess what I’m getting at is you don’t need to reinvent the wheel to make a unique site. Don’t think the combination of reviews and strategy no longer works, it’s how you do it and what you focus on.

I think that when this topic is discussed on forums or in affiliate blogs they kinda make out like you do need something mega unique. You just need focus and a site which provides better information than most other sites. There are still holdem players on 2+2 that could start strategy sites that would be very successful, yes holdem is covered massively online now but their articles would be better than the vast majority out there, their site would have more value and they could leverage that value turning it into income.

Yes, if you have some insane unique idea it can take off and make you rich but you don’t need one. You just need to produce something that is a bit better than whats out there.

Thoughts on the above more than welcome from anyone,

Dave

This is a big takeaway for me:

If you have a site about “Poker Rules”, teach the visitor how to play poker, and then encourage them to practice on their own at an online poker site. Stress that online poker rooms are 100% free, and the easiest way to learn poker is to play poker.

Thanks!

It is really fascinating that just changing the image can have that big of an impact.

Unfortunately I deleted the ones we originally tested. They looked exactly like the one that is up there now, except 1 had a pic of Taylor Lautner instead of Robert Pattinson, 1 had a generic picture, and 1 had no picture at all.

If you are unable to view the lightbox, it is because it only fires one time per visitor. Clear your internet files, and the lightbox will fire.

Would you be willing to share pictures of the 4 forms you used?

I know it is a bit cheeky to ask, but I have been spending quite a lot of time split testing landing pages lately, and have been thinking of adding a page with an Aweber lightbox to the mix, so I would find it very helpful to see the forms before I start messing with my own tests.