Comments for Online Poker SEO

Comment on Top 5 Negotiating Tips by Kevin

Kevin — Mon, 16 Nov 2009 20:51:22 +0000

Thanks for the article Randy. This is one of my worst skills, I suck at negotiating deals and I think I have enough sites in good positions that I can be negotiating stuff, will have to work on it.

Comment on Top 5 Negotiating Tips by Der Poker Profi

Der Poker Profi — Sat, 14 Nov 2009 00:07:09 +0000

Hi Randy – this is really a great article. I’m a fellow reader of your articles at PAL.
It is absolutely correct to point out that there are ways than SEO to increase the revenues of us affiliates. I would add a sixth tip, even though it slightly overlaps with some of the tips you gave:

Tip #6: Find Win-Win Situations by Increasing the Options Space
Negotiations are not by definition a digital thing: If one gains something, the other one loses it. There are plenty of ways in finding a negotiation result which benefits both parties. A precondition for this is to understand the option space of the other party (the affiliate manager). Of course it might be the case that he cannot alter the standard ToC in any way and that he has no decision authority at all. But in most cases, he will have at least some room for negotiation. To illustrate this, I’ll give you three examples:

The boss of the AM might have asked him to increase the number of players signed up through his affiliates by 20% in the fourth quarter of the year. The AM has a strong personal interest that you send him more players. Therefore he might agree to grant you an “exclusive first deposit bonus”. This must not necessarily be the highest possible CPA. He could agree to give your players five tournament tickets worth 11$ each when signing up. With this solution, you would be able to make an “exclusive offer” and you would both profit from this by having more players signing up

Or imagine that the AM is reluctant to give you a higher CPA today. A solution might be to agree on targets (number of new players per month) and if you beat that target for each of the next three months, he could pay you an additional one-off bonus of $1,000

Or think of an AM that is not allowed to alter the CPA deals, but might have a marketing budget allocated for “freerolls for new players” and he could offer your new sign-ups an exclusive 1,000$ freeroll. Similar to the first example, this might attract more players, which would also earn you more money

Therefore, the next time when you negotiate a deal with an AM, try to figure out the options space first and then try to negotiate a deal with which both parties gain.
(I hope you get my point – I’m not a native English speaker…)

Comment on Top 5 Negotiating Tips by Stiankr

Stiankr — Thu, 12 Nov 2009 02:28:12 +0000

Nice article and some good tips there. Let me ask you: What if you find a program you want to promote and you are the one initiating contact. You just signed up as a partner through their website and want to negotiate a better deal. How do you proceed?

I think its somewhat easy to negotiate when the affiliate manager is contacting me first, but when i sign up at a new room im not sure how to get them in the same position. You always get them on phone/im right away or what?

Comment on Choosing Keywords In Gaming by Stinky57

Stinky57 — Thu, 22 Oct 2009 11:03:03 +0000

They have no bearing on processing. ,

Comment on Targetting Winning Keywords by Squizzel

Squizzel — Fri, 09 Oct 2009 01:28:16 +0000

Really good article, liked it alot.

Comment on Targetting Winning Keywords by Strider1973

Strider1973 — Wed, 07 Oct 2009 07:24:14 +0000

Hi Randy – this is great advice, thank you.
I am in a similar niche as your sit and go site is, also focussing on strategies and not on bonus/rakeback. Up to now, I have only a few visitors and I haven’t had a sign-up yet.
Do you remember what your conversion rates were “in your early days” and what would be a good conversion rate for a strategy site?

Comment on Give Youself a Plan by Top 20 Poker SEO Tips - Online Poker SEO

Top 20 Poker SEO Tips - Online Poker SEO — Sat, 03 Oct 2009 02:49:02 +0000

[...] I want to encourage everyone to read through some of the other posts on this site like the “Give Yourself a Plan” post and the post on “5 SEO Mistakes“. Remember you do not have to be an SEO [...]

Comment on Why You Don’t Make Money by Kaus

Kaus — Mon, 21 Sep 2009 22:38:35 +0000

Hey Randy the guy you sold the poker news site to wants his money back now

Good post.

Comment on Proper Page Formatting by Poker Auckland

Poker Auckland — Mon, 27 Jul 2009 04:30:56 +0000

Just a response to Unknown Webmaster’s comment about PAHUD being irrelevant.
Up until HEM’s recent Omaha release, it was the only hud available for omaha players. Many omaha players still use PokerTrackerOmaha, so saying PAHUD is irrelevant would be false.

Comment on SEO Shortcuts? by Pokerextras

Pokerextras — Mon, 27 Jul 2009 01:53:06 +0000

I’ve been hearing about natural links for a while now, but have never known anybody to ever get one. Not a poker one anyway. Would you link to a rival rakeback sites content, or just write similar content yourself? I know what i’d do! You’re obviously far more experienced in this game than i am, but from what i’ve seen so far, there are only three realistic ways to get links. Buy them, swap them, or article post/blog spam them. Am i missing something?